Lori Olson

UX Leader and Product Designer

Skill Sets

Management & design leadership
Collaboration
Design Thinking
Presenting
Roadmapping
UX Strategy
Coaching & Mentoring

Design

Interaction design
Information architecture
UX Workshop planning + facilitation
Visual and information design
Design systems

User Research

Generative & evaluative research
Quantitative research

Development

CSS + HTML
Javascript
Analytics Implementation

Education

B.F.A. Film/Digital Video, 2007
The University of the Arts
Philadelphia, PA

Professional Development

Design Leadership Coaching, 2021

IDF and NN/g Training, 2015 – present
Stakeholder management, UX workshops, UX management, HCI, and user research

Experience

CleanChoice Energy

//
Washington, DC

Director, User Experience

Oct 2020

Present

  • Directly manage company's first User Research and UX Design team, serving as a mentor, coach, facilitator, and educator
  • Managed design and research planning across multiple products and initiatives 
  • Established a user experience vision and strategy key to shaping the product roadmap
  • Built and nurtured partnerships with product management, engineering, legal, customer experience, and marketing that improved cross-functional collaboration, efficiency, autonomy, and trust
  • Operationalize design and research for future scale, including the development of a research repository and design system
  • Set the cultural standard for UX team set by core values and design principles 
  • Designed and evangelized an outcome-focused UX process followed by product development 

CleanChoice Energy

//
Washington, DC

Lead UX Designer

Oct 2019

Present

Sep 2020

  • Led the user experience research and design for CleanChoice Energy and its digital products while operating as a mentor to other team members
  • Introduced UX and cross-functional workshops into company culture, shifting the way our teams collaborated together
  • Planned and executed major generative user research study that uncovered deep insights and redefined our digital strategy
  • Translated user research findings and analytics into high-level business strategy and designs, while identifying new strategic product and experience opportunities
  • Partnered with product management, stakeholders, engineering, and senior leadership to understand business needs

CleanChoice Energy

//
Washington, DC

UX Designer

Dec 2016

Present

Oct 2019

  • Redesigned company website, leading to 33% year over year digital enrollments and boosted mobile conversion rates by 21%
  • Presented research and designs to key partners to build buy-in while advocating for the role of user experience
  • Created design and research artifacts in support of designing various portals, enrollment flows, and website, including research reports, journey mapping, story mapping, personas, wireframes, and prototypes

Trip Tribe

//
Washington, DC

Lead UI/UX Designer + Front-End Developer

Dec 2013

Present

Dec 2016

  • Wireframe, design, prototype, user-testing, and front-end development of entire triptribe.com product
  • Conduct user testing/usability sessions and incorporate feedback into product
  • Once a manual process, conceptualized from start-to-finish a brand new "Trip Builder" feature, allowing users to instantly build their own yoga or fitness retreat
  • Assist with product management as needed

Reingold

//
Alexandria, VA

Web Designer + Front-End Developer

Feb 2013

Present

Dec 2013

  • Designed and built websites for various government, non-profit organizations, and small businesses.
  • Role included working directly with clients to create websites, including full design and front-end development responsibilities.

CoStar Group, Inc.

//
Washington, DC

UI/UX Designer

Dec 2011

Present

Feb 2013

  • Lead UX designer for CoStar Analytic’s data visualization, charting and interaction design
  • Responsible for UX, wireframing, and visual redesign of CoStar’s web application suite
  • Design UX features on CoStar’s iPad application
  • Work closely with Project Managers and developers to bring features to implementation
  • Maintain a visual style guide and UI pattern library

US2

//
Reston, VA

Web Designer, Multimedia and Video Specialist

Sep 2009

Present

Nov 2011

  • Lead a website redesign project for the U.S Army. Responsibilities included coordinating and developing a project plan with subcontractors and stakeholders, lead content strategy, create wireframes, visual design, and supporting front-end development and QA efforts.

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